How it works

A quiet,
repeatable rhythm.

No magic. No jargon. Just a four-step process we've run for dozens of trade businesses — explained in full below.

01
30 minutes

Free strategy call

We learn about your business, your area, and the jobs you actually want more of. We'll show you search volume for your keywords and give you an honest read on whether Google Ads is a fit right now.

  • Nothing to prepare
  • No slide deck from us
  • You leave with clarity either way
Strategy call
02
Week 1

We build your campaign

Keyword research, ad copy, a dedicated landing page, conversion tracking. We set it all up so every click is measured and every lead is attributed.

  • Local keyword research
  • Landing page built for you
  • Call + form tracking
Campaign build
03
Week 2 onwards

Leads start landing

The phone starts ringing. You get a live dashboard showing exactly what you're spending and what you're getting. We optimise weekly — bids, keywords, copy.

  • Live dashboard access
  • Weekly tweaks
  • Plain-English update every Monday
Dashboard
04
Month 2+

We scale what works

Once we know what converts in your area, we push harder on it — more budget into winners, cut the rest. Most clients see cost per lead drop 30–50% in the second month.

  • Budget shifts to winners
  • Kill underperformers fast
  • Grow at your pace
Scaling up
What we believe

How we're different.

Plain English, always.

If we can't explain it to your apprentice, we shouldn't be doing it.

Transparent spend.

You see the raw numbers. Every week. No middle-margin tricks.

Small by choice.

We only take on a handful of clients at a time. You get the owner on the call.

Your business, your call.

We advise. You decide. No lock-in, no pressure.

Ready to see the numbers?

Book a free 30-minute call and we'll show you real search data for your area.

Book a free strategy call →